Targeted E-mail Campaigns

Email Advertising is quickly becoming the most popular way for marketing directors to get their message to their target market. The shear abundance of available list makes the process in which to select the optimal list quite cumbersome. eNetwork is dedicated to matching your marketing objectives with the Internet.

The first step is to understand the quantitative and qualitative goals for marketing objectives. Once we have clarified and validated these goals, our next step is to define the target audience and define their needs, wants, fears and frustrations.

Once the target market is identified and their interface with the Internet is discovered, eNetwork will locate the lists which house the greatest percentage of your target audience based on their previous behavior.

The key to a successful campaign is to understand what caused their email address to become part of a database.

There are 4 main pricing models that are offered by different e-media.

1. CPC (Cost per click)
2. CPA (Cost per acquisition)
3. CPM (Cost per thousand)
4. Flat Fee (Monthly/quarterly rate)

When selecting the lists and negotiating the agreements we are focused on one goal, to maximize your Return on Advertising Investment (Roai).